In technical terms, the Sonnox Inflator changes the ‘relative probability of samples in the material such that there is a greater probability of larger values than the original signal.’ It doesn’t use any compression, so there’s no ‘pumping’, dynamic level change, loss of presence, or flattening of transients. Going a step further, the Inflator can also create some of the character and dynamic excitement of analog systems our ears know and love. It has the unique ability to increase the loudness of almost anything, regardless of the remaining dynamic range, or how much compression was previously used. The Inflator goes beyond these traditional methods. There’s also saturation, which is capable of increasing perceived loudness while sometimes lowering actual peak values. We have lots of ways to increase the level, most of which rely on compression and limiting to give an impression of excitement. The Sonnox Oxford Inflator plugin addresses the loudness wars head-on.
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